(It’s tucked away with the word “ stewardess.”) Retiring the term made way for the “administrator,” “assistant” and “support staff” of today.
It’s why we won’t be celebrating Professional Secretaries Day on April 25, but rather, Administrative Professionals Day. Given its cultural baggage, the term “secretary” has been jettisoned over the past three decades. The women of “Mad Men” hold their ground next to bondage shots of Maggie Gyllenhaal from the movie “Secretary.” Images abound of women in low-cut blouses, legs crossed under tiny skirts, alongside head shots of Secretaries of State Madeleine Albright and Hillary Clinton. The pencil in the mouth is a recurring motif, as are beaming women in headsets seated in front of computers. If the word “secretary” doesn’t conjure up an image for you, just run a quick Google Image search.
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